Once again, we arrive in this post-Halloween lul with another “outrage”. That’s right, it’s November and Starbucks released a new cup design this year for the holidays, although they stress that it is not to be considered a holiday themed cup. As Christmas-gate made its way around the internet we got to see just how tough and macho the anti-politically correct crowd reacted in full colors.
Apparently the idea behind “stop being so sensitive” only applies to humane ideals like #blacklivesmatter or #prochoice, but as soon as the possibility of being somewhat related to Christmas and not directly showing that you support Jesus, all of that thick skin goes out the window. The War on Christmas is a very real thing for these people, but for the rest of us who just like coffee or the idea of global Unity are taking comfort in this rendition of “we are the world“
Starbucks, who last year made the brave decision, much like Apple in their removal of the headphone jack, to remove its religious symbols from the cups continues it’s stance as non-partisan with the Unity cup which features more than 100 people drawn with a single continuous stroke. Impressive in itself, the fact that he even included his father, son, his wife’s grandmother makes it also personal and something we should embrace as a collective.
“The green cup and the design represent the connections Starbucks has as a community with its (employees) and customers. During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other,” Chairman and CEO Howard Schultz
“People should feel equal and happy together, that sounds pretty peaceful to me, I feel like I’m doing something good” – Shogo Ota
The other, being the humble artist by the name of Shogo Ota from Gifu, Japan who has designed art work for various companies and groups around the world. Shogo created the cup with the simple idea that he could use “one line and connect everybody, just include everybody on the earth”.
In short, if you have an issue with Starbucks, the cup, or even Unity itself, try to remember what the holidays are about to begin with. Try hard.